MAJOR SPORTS EVENTS: HOW TO PREVENT AMBUSH MARKETING?
http://api.archives-ouvertes.fr/search/?fq=halId_s:hal-01310578&fl=title_s,en_title_s,docid,label_s,en_label_s,docType_s,authIdHal_s,halId_s,structId_i,uri_s,keyword_s,en_keyword_s,authLastNameFirstName_s,journalTitle_s,abstract_s,en_abstract_s,producedDate_tdate,producedDateY_i,language_s,fileMain_s&sort=publicationDate_s+desc
authors
keywords
- Sports laws
- Lex sportiva
- Ambush marketing
- IP laws
- Sponsoring
- Football
- FIFA
- Major event
- Clean venue strategy
- Consumer law
document type
ARTabstract
1. Introduction – 2. Calling in the Lawmaker – 3. Applying common law mechanisms – 3.1 Intellectual and industrial property law – 3.2 Property rights – 3.3 Consumer law – 3.4 Prevention of unfair competition – 4. Ad hoc Legislation – 4.1 Examples – 4.2 Classifications – 4.3 Negative Aspects – 5. Search for a Solution – 5.1 Contractual Approaches – 5.2 Individual Contracts – 5.3 Codes of Conduct – 5.4 Limits of the Contractual Techniques – 6. On-site interventions – 6.1 Enhance exclusiveness – 6.2 Enhance Sponsorship Programme Activation – 6.3 Human Means
